Major Institutions:

· A major music institution is one of the main 4 Warner music group, EMI, Sony and Universal Studios.

· These companies dictate which music we hear and practically control the music in our ears, by hiring bands and artists of a particular genre or style and promoting it on all the media outlets at their disposal they can make or break a new band

· Each of the major companies consist of many smaller companies including, Creative Artists Agency and Apple Inc (runs the largest music store, the itunes.)

Minor Institution:

· Independent companies

· Minor companies that produce music and support upcoming bands and artists on their own

· They have no funding from higher sources

Warner Music Group

What companies does it own? Is this significant?

Warner Music Group

Would they be a suitable organisation to work for this project?

WMG are suitable for our project as they have aided the career of many artists which they have signed, who simultaneously are in the same genre of music as our research project. Green Day and Kiss are 2 of many artist/groups that fall under these categories.

Does it have a production and distribution element?

Warner Music or Chappell Music is a music publishing company with an international market. Warner music group is a large contributor in the creation of advanced strategies for the marketing and promotion of songwriters and their music.

Alternative Distribution Alliance was created in 1993 and focuses on the independent music business. It gives them access to a flexible distribution system, and the effectiveness of a major label.

What do you notice about the genre of music?

They have a variety of genres including rap, r&b, rock and popular culture. Their variety shows they are able to distribute anywhere from a mass demographic to a niche audience. It also shows that they are interested in all kinds of music and don’t focus all their attention and money on one genre, which means they are more well-known and successful.

What companies does it own? Is this significant?

Warner music group works with companies such as Rhino records and Resprise Records, in the past they have worked with Roadrunner Records. Each of these have artists signed to them whose music is of the same or similar genre to the genre we have chosen for our coursework. E.g.: Punk Rock

What artists are signed to them?

Plan B, Green Day, The White Stripes, Michael Bublé’ and Bruno Mars