Biffy clyro music video

Flashing lights in the video make it hard to see properly and makes it look like a lot is going on. There is smoke around the band which connote fire and danger, and danger is often associated with rock music because it’s rebellious.

There are a number of fade ins and outs between shots of the building the band are in, these are happening while the music is building up, this creates tension and excitement. Jump cuts are used on the tattoos, this emphasises their importance and the rebelliousness of the band. Close ups of their guitars and drums which are typical instruments used in a rock band and are iconography of the genre.

The 3 men in the video would mean the target audience are most likely to be teenage boys and men, as they can relate to them. The aggression and high enerfy would also suggest the target audience is most likely to be teenage boys and young men, rather than young women and girls.
The lead singer sings into the camera, there are some extreme close ups of his mouth as he sings. This creates a relationship between the audience and the singer and the extreme close up makes it more intimate.

They are playing their instruments with loads of energy and quite aggressively, this reinforces the idea that rock stars are aggressive. When the lead singer is singing, he looks as if he’s shouting and he grabs his head which makes him look almost angry.

The band is topless in the video and this makes their tattoos visible to the audience, tattoos connote rebellion and rock bands are often seen as rebellious. Extreme close ups are used to show the tattoos, this emphasises the importance of them.