Audience feedback

Music Video
Strengths:

·         Good use of audience it helps to create a sense of realism.

·         Effective use of characters, good.

·         Hand held camera shots

·         Close up shots

·         Identification of lead singer and band

·         Lighting

·         Eye contact with lead singer

·         The video follows a sense of genre quite well since the majority of it is performance based, which is what    you associate with the punk rock genre’.

·         ‘A key good scene was when Chris (lead singer) walked past Catherine (lead female) as it worked well with the narrative’.

·         ‘Very obvious what the genre is’.

·         Good lighting in the performance

·         Good introduction of band.

·         'Captures audience straight away from introduction’

·          ‘Really like the lighting when they are playing the guitars’

·         ‘The camera shot in the park setting fits in very well’.

·         Variation of camera shots.

·         ‘Like how you introduce each character at the beginning’

·         ‘Like the shots used’

·         ‘Looks like a real band’

·         Fast edits works well with style of song

·         Transitions show flashbacks clearly

·         Close up shots of members introduce them well

·         Long shots performing show band as one

·         Costume links to genre

·         Instruments are expected

·         ‘Flashing lights in band setting typical of music videos and creative- good effect.

·         'Good video, varying shots make the video fast paced and interesting’.

·         ‘Band is a good generic convention showing unity’.

·         ‘There are good camera shots highlighting the musical instruments the main focus of Indie bands overall there is a very good balance of narrative and performance’

Weaknesses:

·         The characterisation of the female lead

·         The lead male pushing away the female character is not clear

·         Singing out of sync

·         ‘A key bad scene was when Chris was singing at the camera as the singing at the end did not match his mouth’.

·         ‘Shaking camera movement when he is walking down the street, otherwise good shots and movement’.

·         ‘More narrative, just a little’.

·         'The storyline just stops halfway, it doesn’t make sense’

·         Out of sync due to in completion

·         Good song choice

·         Confusing why singer wears headphones when performing

·         Cuts from band jumping to standing still

·         ‘Cuts to girls reaction to push later than expected = confusing’.

·         Don’t see girl until after singer and drummer talk about her.

Digi-pak
Strengths:
‘The digi-pak again represents them as being serious as the dark colour used indicate this’
‘I like how the red writing contrasts with the black and white photograph because it successfully makes us notice the band name’
‘I like that the track listing is clear on the back of the digi-pak and also the background relates to an environment which animals are kept linking back to the name of the band’


Weaknesses:
‘The font used for the track list is very simple which looks a bit odd 


Poster
Strengths:
‘I like how the band members are all the same height and the text underneath compliments this’ 
‘I like the use of paw prints in the title, because it shows a clear link to the band’
‘I like how the red writing stands out and it related to the punk rock genre’
‘The poster shows the band to be representing youth by the united front they are taking and the colours used give the impression that they are serious about their music’
‘The use of the animal paw print gives the extra connotations of the "social animal" and helps present the band as a wild child group - like other rock bands’


Weaknesses:
‘I would have liked to seen more than the band members faces’
‘There isn't much information included on the poster so we don't really get a feel for it’
‘I would have liked to have seen the same font used throughout the poster.
‘The photographs used of the band could have been more vibrant’

Social animal poster

Social animal digipak

Biffy clyro music video

Flashing lights in the video make it hard to see properly and makes it look like a lot is going on. There is smoke around the band which connote fire and danger, and danger is often associated with rock music because it’s rebellious.

There are a number of fade ins and outs between shots of the building the band are in, these are happening while the music is building up, this creates tension and excitement. Jump cuts are used on the tattoos, this emphasises their importance and the rebelliousness of the band. Close ups of their guitars and drums which are typical instruments used in a rock band and are iconography of the genre.

The 3 men in the video would mean the target audience are most likely to be teenage boys and men, as they can relate to them. The aggression and high enerfy would also suggest the target audience is most likely to be teenage boys and young men, rather than young women and girls.
The lead singer sings into the camera, there are some extreme close ups of his mouth as he sings. This creates a relationship between the audience and the singer and the extreme close up makes it more intimate.

They are playing their instruments with loads of energy and quite aggressively, this reinforces the idea that rock stars are aggressive. When the lead singer is singing, he looks as if he’s shouting and he grabs his head which makes him look almost angry.

The band is topless in the video and this makes their tattoos visible to the audience, tattoos connote rebellion and rock bands are often seen as rebellious. Extreme close ups are used to show the tattoos, this emphasises the importance of them.

Music video synopsis

What is the overall idea for your music video? (Genre Theory)

The band leader (protagonist) is madly in love with a female whom is stereotypically scantily clad. Throughout the music video the band does rebellious things in order to attract the female’s attention, however it does not work. The Social Animal music video is characterized by the performance and narrative typologies according to Firth. Furthermore, we choose to use a light hearted story-line because from our research we found this is common in a punk rock music video.

What generic devices are you using? (Genre Theory)

In The Social Animal music video we are going to feature a live performance which is going to include live instrumentation such as guitar which is typical to the punk rock genre. By including instrumentation it meets the needs of our audience and fulfils their entertainment needs. In addition, we are going to include dark lightning in our music video because it connotes darkness a common association of this genre and we believe the audience will be able to relate to the use of this colour because it meets their expectations.

In our punk rock music video

How will you conform/challenge convention? (Genre Theory)

In The Social Animal music video we are going to conform to the gender stereotypes of the punk rock genre. The female is going to portrayed as scantily clad and the men are going to be messy and unkempt. This is to portray the men as rebellious and not caring what people think of them through their appearance, As opposed to a scantily clad female with appearance being everything.

What narrative devices (narrative theory) are you going to deploy in your music video?

We are going to deploy Propp’s narrative theory to the music video whilst also using Firth characterized typologies of performance and narrative.

Are you going to challenge/conform to narrative convention? (narrative theory)

We are going to conform to the narrative convention because we believe it fulfils the audience’s needs and expectations of a punk rock music video and differing too much from that might have a negative effect.

How are you going to appeal to audience? (Uses and Gratifications)

We are going to appeal to the audience by providing live instrumentation in our music video; from our research we found it is a common expectation of a punk rock audience. In addition we are following a boy like’s girl narrative framework and the audience will have possibly experienced this in the life, therefore by using a real problem we hope to show the audience The Social Animal can relate to them. In researching this genre collectively we found audiences like to relate to a punk rock band or artist.

How will you engage with the audience? (Uses and Gratifications)

We believe our song engages the audience because it discusses a experience that our audiences might be going through or will go through in the life. In addition we are going to edit our music video to include straight cuts in order to create a high energy which is commonly founded in a punk rock music video. By providing high energy we hope it will fulfil the needs and expectations of our punk rock audience.

Could your music video be criticised in any way? (Uses and Gratifications)

Our music video could be criticised because we are going to encourage teenage rebellion. This will be shown in the band’s actions in order to win over the female character (villain). However, rebellion is typical to this genre therefore it is expected to our audiences.

All she said: First Class Killer lyrics

remember the words I was told as soon as I spoke of her

You better not she’s a first class killer She’ll take you down as I’m sure

My heart in chains (chains)

Just let the rain (just let the rain)

I couldn’t stop myself to say

Chorus

Well, Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

Black hair and blue eyes beaming and you know ya kno-oh

I couldn’t stop myself to let go

Unlock these chains (chains)

Throw the key away (throw the key away)

You’ve got my heart yeah (yeah, yeah)

Chorus

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

X2

And all my chances (chances), I can’t seem to get with you

Crumble to pieces, I’ll never be with you

Black hair and blue eyes beaming and ya know (ya know)

I couldn’t stop myself let go

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

Lalalalala

Say oh, say ohoh

I love ya, I love ya

Say oh, say ohohoh

I'll never get with you

http://www.unsigned.com/allshesaid

Band Members

Olli George - Drummer

Bill Jones - Bassist

Chris Stevens – Guitarist/Vocals

Rick Power- Vocals/Guitarist

About Band

The Social Animal is a punk rock band from Los Angeles, California, USA. The Social Animal started their career in Olli’s basement in 2009 as a threesome, and Rick was shortly introduced to the band and completed the line-up in 2010. Influenced by the likes of My Chemical Romance and The Ramones, The Social Animal has quickly built a repertoire as being talented songwriters and musicians. Unsigned.co.uk have commented ‘The Social Animal are a breath of fresh air and truly represents what is it to be a punk band, they have a bright future ahead of them and should keep on rocking!’

The Social Animal has gained a small fan base from performing in local music venues and self-promotion on sites such as Twitter and Facebook. The band finds it significant to thank their fans with writing good music and social interaction because they remember how it feels to idolise a band/artist growing up. They also believe their fans keep them rocking because without them they would be nothing and will probably be in Olli’s basement annoying his mother with their late night jamming sessions.

For additional band information such please visit www.twitter.com/thesocialanimal or www.facebook.com/thesocialanimal