Strengths:
· Good use of audience it helps to create a sense of realism.
· Effective use of characters, good.
· Hand held camera shots
· Close up shots
· Identification of lead singer and band
· Lighting
· Eye contact with lead singer
· The video follows a sense of genre quite well since the majority of it is performance based, which is what you associate with the punk rock genre’.
· ‘A key good scene was when Chris (lead singer) walked past Catherine (lead female) as it worked well with the narrative’.
· ‘Very obvious what the genre is’.
· Good lighting in the performance
· Good introduction of band.
· 'Captures audience straight away from introduction’
· ‘Really like the lighting when they are playing the guitars’
· ‘The camera shot in the park setting fits in very well’.
· Variation of camera shots.
· ‘Like how you introduce each character at the beginning’
· ‘Like the shots used’
· ‘Looks like a real band’
· Fast edits works well with style of song
· Transitions show flashbacks clearly
· Close up shots of members introduce them well
· Long shots performing show band as one
· Costume links to genre
· Instruments are expected
· ‘Flashing lights in band setting typical of music videos and creative- good effect.
· 'Good video, varying shots make the video fast paced and interesting’.
· ‘Band is a good generic convention showing unity’.
· ‘There are good camera shots highlighting the musical instruments the main focus of Indie bands overall there is a very good balance of narrative and performance’
Weaknesses:
· The characterisation of the female lead
· The lead male pushing away the female character is not clear
· Singing out of sync
· ‘A key bad scene was when Chris was singing at the camera as the singing at the end did not match his mouth’.
· ‘Shaking camera movement when he is walking down the street, otherwise good shots and movement’.
· ‘More narrative, just a little’.
· 'The storyline just stops halfway, it doesn’t make sense’
· Out of sync due to in completion
· Good song choice
· Confusing why singer wears headphones when performing
· Cuts from band jumping to standing still
· ‘Cuts to girls reaction to push later than expected = confusing’.
· Don’t see girl until after singer and drummer talk about her.
Digi-pak
Strengths:
‘The digi-pak again represents them as being serious as the dark colour used indicate this’
‘I like how the red writing contrasts with the black and white photograph because it successfully makes us notice the band name’
‘I like that the track listing is clear on the back of the digi-pak and also the background relates to an environment which animals are kept linking back to the name of the band’
Weaknesses:
‘The font used for the track list is very simple which looks a bit odd
Poster
Strengths:
‘I like how the band members are all the same height and the text underneath compliments this’
‘I like the use of paw prints in the title, because it shows a clear link to the band’
‘I like how the red writing stands out and it related to the punk rock genre’
‘The poster shows the band to be representing youth by the united front they are taking and the colours used give the impression that they are serious about their music’
‘The use of the animal paw print gives the extra connotations of the "social animal" and helps present the band as a wild child group - like other rock bands’
Weaknesses:
‘I would have liked to seen more than the band members faces’
‘There isn't much information included on the poster so we don't really get a feel for it’
‘I would have liked to have seen the same font used throughout the poster.
‘The photographs used of the band could have been more vibrant’
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